Tips to Print Flyer for Publicity
If you have publicity design in mind, the best way to proceed would be to print flyer. Your publicity print has 2 important dimensions. The main consideration here would be to think on the aspects of mechanics and creative concept. This indicates the words and images that you are about to use creatively, and the types of publicity copies that you will want to print. There are various types of promotional copies available for print such as leaflets, flyers, posters and badges.
Creative Concept: Your creative concept should be able to do a couple of things: catch the reader’s eye and sell the show. For this you need to come up with your creative concept. The last is what your publicity campaign is all about. Once you come up with the idea, it can be manipulated to suit any type of publicity material, whether it is a flyer, sticker, postcard or magazine. The creative concept should not only attract attention, but also sell the show.
Attractive Concept: If you are promoting an event featuring a recognizable DJ, comedian, actor or band, a simple photo of the person can be quite effective. People are used to having advertisements thrust towards them – on TV, noticeboards, buses and in magazines. This is why they are skilled in ignoring advertisements which is commonly known as poster blindness. This is especially true in most colleges with noticeboards being packed with posters and notices. If you are promoting a club, a montage of the artists’ pictures can help. A few people use familiar images or parodies of other ad campaigns for attracting attention. This can work, but then if you are using someone’s imagery for publicity, you need to acquire permission from that person who owns it.
Sometimes, people may produce cryptic posters that are surely linked, but they will make sense once you have seen all of them. This can work successfully and have people talking, although they can have less instant impact. You can also take a look at the crowded notice boards and notice what catches your attention first. What you see is attractive, but is your design competent enough?
What are Your Event’s Selling Points? One of the common mistakes made to print flyer is putting too much attention on printing information, which often deters people from going through the flyer at all. Other than being attractive to look at, your design should aim towards selling your event. The image itself might not be able to do this, as often the sale comes from your use of words. Consider what your event has that it will make people come. Focus on the USPs that are absent in other competing events.
Think carefully about the aspects that sell in your event. This is what should dominate your flyer. Other things can be left in small print or completely left off. One common mistake is to stack the flyer with too much information which deters people from reading it in the first place.
Think about Wording: Less is always more in advertising; so you should be strict with your word count. When you have to express your selling points, spend time on the actual wording you use. Make your text snappy and exciting, instead of cliché and boring, because phrasing can really sell an event. With a bit of linguistic imagination, you can turn the aspects of your production into big selling points, and this includes even the negative points. A very small venue can provide an exclusively intimate performance, whereas an event that runs for only a night can be your only chance to catch this.
Get in all the important information in your print flyer, but remember – there should be as few words as possible to make your message concise. People tend to have brief attention spans and do not usually read beyond the first line. They are looking for an assurance that the event will be good and worth their money. Ask respected individuals and the media to endorse your point. You can even make honest about the past successes of events.
Avoid the Common Design Errors: Use a single tone or two fonts at the most throughout your publicity print. People will be assured of your event if the look of your poster is professional. This does not mean that you will need a corporate look, but most designers use some common rules and if some of them are violated, the leaflet or flyer looks unprofessional. If you are a cutting edge designer, you have to be very clever to break those rules and get away with it. Some of them are:
- Using only a couple of fonts throughout your publicity print
- Using unusual fonts for headlines and conventional ones for the simple details
- Not putting text too close to the edge of the paper, or the margins
- Using logos carefully and avoiding using large logos over your design
Supply Your Own Artwork: What are the publicity mechanics you want to use? Do not forget the basic principles, but do not hesitate to show off your imagination. There are various ideas for you to choose from; you are only constrained by your time and budget. Most will develop their creative concept with a certain mechanic in mind (like flyers and posters), and then develop it accordingly. This is perhaps the best way to proceed, although you should consider other aspects while putting together your original demands.
Have Plenty of Time: Make sure that you print flyer 3 to 4 weeks prior to your event. You should have plenty of time to prepare your publicity print. Designing your print is going to take plenty of time, and moreover things can actually delay the production of your publicity, such as getting the signatures of people before sending your flyer to print, and having enough time for print and distribution.
Choose Your Suppliers Wisely: Pick the suppliers well while printing flyers and make sure that the quote includes all probable costs and expenses.